EILEEN FISHER Creates clothes guided by design principles of simplicity, beauty, ease and comfort as well as a company ethos built on social…Read More
Like contrasting patterns with similar colors, charitable giving and clothing have a way of artfully complementing each other. Designers and brands understand that they have a voice and platform that can be used for good. Hence the timeless trend of Aid-by-Design, or fashion for a cause. Aid-by-design campaigns tend to be launched by brands to bring attention and proceeds to an issue that matters to them. It can be anything from t-shirts with messages about human trafficking, a line of red products for AIDS research or simply a billboard that ironically calls attention to an unpopular war with a noted designer’s branding stamped on it. Perhaps you’ve seen American Apparel’s “Legalize Gay” and “Legalize LA” tees?
Cause fashion, cool clothes and accessories that promote a cause and another side of the Aid by Design coin, has been increasingly utilized by organizations and activists to bring attention to issues that matter. For example, charity: water, an organization that brings clean water to people in-need, has become known in the charitable world for creating fashionable tees and accessories to generate an awareness for the global water crisis. Samantha Urbani, of the band Blood Orange, did something similar for racial injustice by wearing tees with the message “Black Lives Matter” and “Stop Police Brutality” emblazoned on them.
This type of activism has been most widely utilized by shakers in the industry to bring a deeper purpose and significance to the world of fashion and members of the fashion community. Some pretty inspiring moments in fashion have occurred from this philanthropic and activist mindset. We think giving back will stay in fashion for a long time to come.
Check out some of these awesome campaigns and see the creations that helped to change lives!
LAURA SIEGEL AND PROJECT 1127 Launched Project 1127 to commemorate the tragedy that occurred in a Bangladeshi garment factory in 2013 where 1,127…Read More
WARBY PARKER Mass eyewear retailer that utilizes the one for one model, providing eye-care to people in need around the world whenever a…Read More
TOMS Footwear company that pioneered the one for one giving model by donating a pair of shoes to a child in-need for every…Read More
WESTWARD LEANING Sunglass line that is both fashion forward and meaningful. Each pair represents a specific humankind achievement that has contributed to social…Read More
LIGHT GIVES HEAT Non-profit committed to empowering people in-need through commerce and film. Online store carries garments, jewelry, and goods made from artisans…Read More
THE BRAVE COLLECTION Handmade jewelry crafted in Cambodia by local artisans to celebrate and empower women around the world. Proceeds go towards human…Read More
BLAKE MYCOSKIE Founder, Toms Social entrepreneur that pioneered the ‘one for one’ giving model with his footwear start-up, Tom’s.Read More
FEED Company/NGO known for its burlap FEED bags, whose design was taken from the feedbags provided by the WFP. Its mission is to…Read More
HEADBANDS OF HOPE Headwear accessories brand. For every headband purchased, one is given to a child with cancer and $1 is donated to…Read More
SEVENLY “People matter.” This lifestyle product line utilizes cause art to bring attention and funds to different social or political issues on a…Read More
FALLING WHISTLES Proceeds from these chain necklaces with whistle emblems are donated to this campaign that helps build peace in the Congo, encouraging…Read More