EILEEN FISHER Creates clothes guided by design principles of simplicity, beauty, ease and comfort as well as a company ethos built on social…Read More
Sustainable textiles. Green fabrics. Organic fibers. These terms are thrown around a lot today. The fact is that the demand for renewable and earth-friendly resources is at an all time high. Companies now understand that they need to become, or appear to become, more environmentally conscious to stay relevant with this generation of consumers. The fashion industry has been no exception to this shift and this push to “go green” is a move in the right direction for an industry that is responsible for so much environmental degradation. People have realized the damaging effects that overconsumption of resources to create textiles, air pollution and water contamination caused by factories, deforestation for agricultural expansion, and fashion waste as a result of all of the above, have contributed to the delicate state of our planet. Shakers decided that enough was enough. MATERIALS DO MATTER!
Whether it’s using recycled fabrics, textiles produced organically, like organic cotton, or alternative resources, like bamboo, shakers have been experimenting with all kinds of materials that are meant to lead us to a place where the planet we love is less impacted by the clothes we love to wear. Though there has been a backlash to the green movement within the fashion industry, and within industry in general, due to the widely practiced green-washing, whereby companies throw around terms of green, organic, natural, sustainable, and renewable, without any actual evidence or foundation to back it up, there are still people doing creative and incredible things with materials that matter. What’s more, these shakers give a new image to the environmental movement and green fashion, demonstrating that clothes can be chic, beautiful, and luxe without having to cause harm to the planet or the creatures that inhabit it and also provide fashion as a platform for the environmental movement, reaffirming to the masses that this is something everyone should care about.
Get to know the materials that matter and who’s using them by following our Materials Matter blog!
ZADY Lifestyle site and retailer that caries an inventory of items that must be timeless, high quality, locally sourced, hand-made, and/or sustainable pieces….Read More
HANNELI RUPERT Founder & Owner, Merchants on Long & Okapi One of the industry’s most noteworthy advocates for locally and sustainably sourced products….Read More
EcoLuxe “Luxurious fashion from sustainable sources which have been ethically acquired.” Fashion brand and non-profit combo that creates womens wear and menswear that…Read More
Honest By Built around a new model that puts transparency and traceability at the very core of this ethically-sourced, organic luxury fashion brand….Read More
Ada Zanditon UK-based, eco-fashion designer and fashion-line that has earned a cult, celebrity following. Sustainable business and production practices are core to the…Read More
PATAGONIA Quality outdoor/active wear brand that utilizes innovative sustainable and renewable materials to produce well-made clothing built to last. Emphasizes transparency and responsibility…Read More
Helena Helmersson Chief Sustainability Officer, H&M Several initiatives to improve sustainability have been driven by her at the Swedish, fast-fashion giant. Her long-term…Read More
H&M First initiated in the 1990s, this global brand’s sustainability strategy has led to more transparent supply chain processes and a ‘closed loop’…Read More
CIEL UK-based, environmentally conscious label, featuring well-made pieces with a trendy, party-girl aesthetic and made from interesting and eco-friendly fabrics. Designer: Sarah Ratty….Read More
WeWood Fashion-forward line of watches merging “nature and style” into quality timepieces. Pieces are made from 100% natural wood, so that watches are…Read More
Stella McCartney Luxury fashion brand with a commitment to sustainability, and socially responsible processes, that has been repeatedly recognized as such. The brand’s…Read More