Sustainable textiles. Green fabrics. Organic fibers. These terms are thrown around a lot today. The fact is that the demand for renewable and earth-friendly resources is at an all time high. Companies now understand that they need to become, or appear to become, more environmentally conscious to stay relevant with this generation of consumers. The fashion industry has been no exception to this shift and this push to “go green” is a move in the right direction for an industry that is responsible for so much environmental degradation. People have realized the damaging effects that overconsumption of resources to create textiles, air pollution and water contamination caused by factories, deforestation for agricultural expansion, and fashion waste as a result of all of the above, have contributed to the delicate state of our planet. Shakers decided that enough was enough. MATERIALS DO MATTER!
Whether it’s using recycled fabrics, textiles produced organically, like organic cotton, or alternative resources, like bamboo, shakers have been experimenting with all kinds of materials that are meant to lead us to a place where the planet we love is less impacted by the clothes we love to wear. Though there has been a backlash to the green movement within the fashion industry, and within industry in general, due to the widely practiced green-washing, whereby companies throw around terms of green, organic, natural, sustainable, and renewable, without any actual evidence or foundation to back it up, there are still people doing creative and incredible things with materials that matter. What’s more, these shakers give a new image to the environmental movement and green fashion, demonstrating that clothes can be chic, beautiful, and luxe without having to cause harm to the planet or the creatures that inhabit it and also provide fashion as a platform for the environmental movement, reaffirming to the masses that this is something everyone should care about.
Get to know the materials that matter and who’s using them by following our Materials Matter blog!